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TAKE A PEEK BEHIND THE SCENES

& INTO MY BRAIN-  THIS BLOG IS BASICALLY MY PERSONAL THERAPIST

SPRINKLED WITH SOME DIYS SO PEOPLE ACTUALLY READ IT )


Raise your hand if you're a dog mom.

Any cat ladies in the house?

(Insert "crazy" if applicable)

Becoming a pet parent was certainly a life-changing decision- for all the obvious reasons that come along with owning a new puppy... enjoying daily sunrises (no more sleeping in), mandatory closet re-organization (shoes must be above ground level) & of course the new found connection that comes with falling in love with a fur ball (the girl that was so worried about dog hair everywhere suddenly don't care).

But there's also the not so obvious & thing I never imagined would happen to me: my puppy became my muse. I mean, just look at this face.

Photo by Kellie Rae Studio

I love trips to the pet store as much as the next pet owner, but the idea of making my own supplies seemed like more fun. Plus, factor in an element of re-purposing & obviously that gets my wheels turning.

With a few rounds of experiments under my belt, a few of my successes have made their way to my online shop in hope that you & your four-legged family member can enjoy, too!

My favorite so far: PET PORTRAITS

I took to Instagram to ask for a few models- keep scrolling to see how they turned out.

Care to own a rendering of you own animal? Get started here!


BIZ crush

Apparently meeting creatives via the internet {thanks Instagram!} is becoming a normal thing for me. Sophie & I crossed paths from a distance in the very same way- through this beloved social network- where the sustainable fashion crowd is flourishing. Her knack for putting together outfits + writing style drew me in. Then a conversation about faux vs. recycled leather really got our wheels turning.

On her blog she’s explored topics & ideas like, “Giving a Fuck Can Be Exhausting,” and “We’re Having a T-Shirt Epidemic,” where she talks about important issues in the most entertaining way possible. On top of writing for her own blog, she also works as a freelance writer + stylist AND runs her own Etsy shop, Colours May Vary.

Here's more of her backstory & what she's got up her sleeves for the future.

Sophie Benson

What kind of kid were you growing up? I was creative, introverted and sensitive and I had a wild imagination. I was also extremely picky about what I would and wouldn’t wear. Reflecting on that, I must not have changed too much because you could describe me in exactly that way now!

How did that affect your path towards writing & styling?

I loved to spend time alone; just me and my imagination. I would paint, draw, write poetry, sculpt and spend hours avidly writing in my diary. That instinct to be creative coupled with a very strong sense of how I wanted to present myself to the world seems, looking back, almost like a direct road towards what I do now.

If your story could fit into a 30 second commercial, how would it go down? It would mirror a 1990s platform-style video game (think Super Mario) but imagined in the style of Camille Walala. As video game Sophie jumped each obstacle and collected each coin and extra life, she’d become bigger, brighter and happier.

What ultimately made you decide to do the lovely thing you do? A need to express myself creatively and a desire to live differently.

Editorial piece for WRPD Magazine | Photographed by Emma Pilkington

"Shot in Anglezarke, Lancashire and we had to avoid being chased by sheep and carry our suitcases up hill, over streams and over country gates. It was hard work!"

What got you interested in slow/ethical fashion? The trickle through of news stories exposing slave labour was what initially piqued my interest. Of course, it wasn’t new to everyone but it was new to me in my late teens and early twenties after absorbing fashion purely on an aesthetic level up until that point.

Who’s positively influenced your path the most? I’m not sure if I could pin point one person but I drink in stories of determined women in any industry in order to galvanise myself. Everyone from Mindy Kaling and Hilary Clinton to Sylvia Pankhurst has impacted me in a positive way. Even from afar.

Favorite part about working for yourself? I really value both the freedom and the variety I have. And being able to hang out with my cat.

Most challenging thing about working for yourself? Remembering that you’re actually good at what you do is incredibly difficult when you don’t have colleagues around to remind you.

How do you get your creative juices flowing? Now I have to let you into my weird secret! If I can’t think of any ideas, I have to go and get in the shower and I’ll instantly have loads, then have to rush to write them all down afterwards. Maybe I need a waterproof notepad…

If you could be a fly on the wall to anyone’s creative space {dead or alive} who would it be? I’m currently completely in love with Kenesha Sneed’s work, so I’d love to see her artwork and ceramics come to life.

Talk about a failure you’ve learned from. When I was a big younger I definitely allowed people to have too much power and direction over my career. Agents would tell me that something was a ‘dream job’ and even though it didn’t feel like the right thing to do, I’d go along with it out of fear of never working again

What’s one of your proudest accomplishments in business? That I’m here doing what I want to do. I’ve felt like giving up a thousand times over but ultimately, I knew that I wouldn’t be happy doing anything else so I kept swimming against the tide, seeking any kind of island of positivity and progress along the way, until I felt finally that I had my feet on the ground. (I think I’m still paddling in the shallows though.)

Editorial piece for Indie Magazine - Photographed by Lucie Crewdson

"Shot in a cramped basement studio with pretty terrible light but we made it work! Once we chose the shots, I worked them into collages, using both tactile paper and digital layering."

What do you wish you knew when you first started that you know now? I wish I knew that a lot people will take advantage of you given the chance. Now I don’t give them that chance.

What has been your favorite project to date & how did it come to fruition? I work between so many different projects it’s difficult to choose one as they often complement each other. But anything that pushes ethical fashion and living kindly into the fore automatically goes on the favourite pile.

What’s the coolest thing you’ve seen or experienced thanks to your career path? I got to see both Florence and Venice at sunrise before the tourists flooded in which was a privilege.

What’s next / What are you most excited about? The next step is to carry on what I’m doing but to expand my work to bigger and more significant platforms. That prospect in itself is pretty exciting.

Time of the day you are most productive:

Around 11am and 3pm

The app you couldn’t live without:

Twitter

Social media outlet you love most:

I flit from Instagram to Twitter and back again

Favorite person to follow on this platform:

I love Mississippi Vegan for his Instagram stories

Favorite internet radio station at the moment:

BBC 6 Music

Favorite category to write about:

Sustainability and fashion. Preferably both together.

Go to piece in your wardrobe:

One small step anyone can take towards a more sustainable lifestyle:

Stop buying bottled drinks and carry a reusable bottle instead.

See more from Sophie here: Online | Instagram | Twitter | Etsy


my creative month

Taking a break from business was the best thing I’ve done for myself yet this year & it’s become a new-found passion of mine to convince others to consider doing the same.

A few days into February I committed to My Creative Month which meant carving out creative time EVERY DAY and not focusing any energy on what would/should/could grow my brand, turning ideas into sell-able products or really anything else business related (besides just keeping things up and running).

At the time, I was convinced it was a silly idea. I figured it would be fun & I also figured I would inevitably reach a breaking point where I just couldn’t keep up with the pressure to create every single day. In attempts to keep myself accountable, I recorded my daily journey via Instagram & my blog posting at least one snippet from each day & each project.

Here’s what I took away from my experiment all about experimenting:

I learned a lot about my own creative process.

Perhaps the biggest “aha” moment was realizing that I create puzzles for myself to solve along the way rather than figuring it all out in the beginning. Of course there are always road blocks, but it seems like I tend to make more for myself as I’m creating which changes the project as I go along.

Who’s to say if that’s good or bad, but being aware of how my brain and my process works has made me more aware as I take on new tasks.

People love to see the process, not just the finished product.

I tend to air on the side of secrecy. In the past I didn’t typically share every piece of progress or all aspects of my process. I’d work and work and work in private until whatever I was making was pristine & complete- then share that with the world. Turns out seeing all the steps along the way makes people feel more connected & excited to see what it becomes. WHICH MAKES SENSE. Because I totally feel the same way.

As I took on bigger projects, a lot of the time they were incomplete when it came time to share my progress for the day. There were also a couple times where my experiments were complete disasters & I had nothing concrete to share at all. But that’s how it ALWAYS goes, and it’s silly to hide that from the world.

Turns out these were also the days that seemed to have the most impact on people. There’s more of a human aspect connected to my work when people know that not every single thing turns out on the first try.

Good things come from creating for fun.

For nearly a month I allowed myself to create for myself & for fun which allowed for a new found freedom of letting go of perfection. The pressure of making mistakes was off when I knew the end product was only for me. I’m my own worst critic, but for some reason I’m OK with imperfections if I’m not asking for anything in return.

It also turns out the products I want for myself other people want, too. I guess the stars aligned along the way as the freedom to create & make mistakes paired with sharing the journey allowed followers a sneak peek at these projects that otherwise may not have made it to my site. The feedback I gained along the way was invaluable & something I didn’t know I would receive.

Now comes the inescapable part where I’m going to challenge you to something similar.

Here are a few guidelines in attempts to make it even easier:

Be honest with yourself, but also go beyond what you think is doable.

A month, a quarter, a year… Pick a time frame that sounds scary & then add a little more.

I originally set my goal for 1 week. PSHHHHHH. That’s child’s play. It needs to challenge you in order to really gain anything from it.

Find someone/something to keep you accountable.

Start the challenge with a friend, or post your progress along the way. Something that will make sure that you don’t quit when it gets hard. Good stuff happens after that point.

Can’t find an accountability partner? Pick me! I’ll follow up with you now & again to make sure you’re on track.

EXTRA CREDIT: Record your progress.

Share your journey online, with a friend, or in a journal. It doesn’t have to be public. It’s a great way to reflect on what you discover & look back at all you’ve achieved when you’re done.

I’d love to see what you accomplish! If you decide to publicly share your progress, let me know! I wanna follow along & see what you build.

Happy creating.

LET'S BE FRIENDS.  LIKE BFF STATUS.

Your info won't be shared with anyone else.  Pinky swear.

Hey, thanks! You're in.

Or just acquaintances who like snarky banter and first dibs on shop drops.

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© 2024 CRAVE LLC, DULUTH MN
CRAVE BY CARLI RAE VERGAMINI
PS wasn't planning on it. This just legally has to be here or something.
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